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Data and analytics

Keep track of your interaction and user data.

Updated over 2 weeks ago

Accessing interaction data

To see how people are using your buttons, start from the My Buttons menu. Here, you can scroll through your buttons and view metrics that can help you understand how your widgets are resonating with your audience and identify areas for improvement:

  • Widget Views: The number of times a widget has been viewed by a user. This metric is helpful for understanding how many people are seeing your widgets.

  • Widget Completions: The number of times a widget has been completed by a user. This metric is helpful for understanding how many people are taking action on your widgets.

  • Widget Conversion Rate: The percentage of people who viewed a widget and then completed it. This metric is helpful for understanding how effective your widgets are at converting viewers into action-takers.

Click on any of your buttons to see additional metrics on your buttons: how people answered your poll, which lawmakers have been messaged, who's signed your petition, and more.


Tracking metrics for direct advocacy actions

For active "Contact Your Lawmaker" or "Custom Email Target" buttons, you’ll find a table displaying detailed metrics. These metrics include:

  • The specific recipients of your advocacy efforts (e.g., lawmakers or other key decision-makers)

  • The total number of messages each recipient has received

  • Their district and state/province, if applicable

These metrics allow you to track your outreach efforts more precisely, helping you adjust your campaigns based on real-time data.


Exporting button and user data

If you have a paid plan, you can also download this data from the 1) Account Profile menu option. Once there, click the 2) Data tab to download .CSV files with 3):

  • Aggregate Information: Lists all actions created and shared in your ActionButton account, along with top-line action completion and opt-in numbers

  • Personally Identifiable Information: Lists contact details for anyone who completed an action that collects contact information (Petition, Custom Email Targets, Contact Your Lawmakers, Check Registration, Signup, and Opinion)

Here are the fields that are included in each .CSV download ...

Aggregate Information

  • WidgetRequestId: button ID used in share/embed links, e.g. SPK-R0ZDRQ==

  • WidgetName: The title of your button

  • ActionId: The numeric identifier for the individual action. If your button includes multiple sequenced actions, each step will have it's own row in the export.

  • ActionType: Petition, SentimentPoll, Opinion, etc

  • Completed: Total count of people who completed the action

  • OptedIn: Total count of people who checked the box to share their personal contact info with you. This will be null if the action type doesn't include this option.

Personally Identifiable Information

  • ButtonId: button ID used in share/embed links, e.g. SPK-R0ZDRQ==

  • ButtonName: The title of your button

  • ActionId: The numeric identifier for the action that collects contact information within your button

  • ActionType: Signup, CheckRegistration, Opinion, etc.

  • Prefix: The action-taker's prefix, e.g., Mr., Mrs.

  • FirstName: The action-taker's first name

  • MiddleName: The action-taker's middle name

  • LastName: The action-taker's last name

  • FullName: FirstName + MiddleName + LastName

  • Email: The action-taker's email address

  • PhoneNumber: The action-taker's phone number

  • DateOfBirth: The action-taker's date of birth

  • Country: The country the action-taker lives in

  • State: The state the action-taker lives in

  • City: The city the action-taker lives in

  • ZipCode: The action-taker's postal code

  • Street: The street the action-taker lives on

  • StreetNo: The address number the action-taker lives at

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