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Understanding action types

Learn about the ten action types, how to set them up, and see what gets displayed to users as they take action.

Updated over 2 weeks ago

Advocacy Actions

Use advocacy actions if you want to influence elected officials and other decision makers. There are three advocacy action types: Petition, Custom Email Target, and Contact Your Lawmaker.

Petition

Gather petition signatures and deliver them to a decision-maker with this action type.

NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Name

  • Email address

  • Full address, postal code, or phone number (depending on your action settings)


Contact Your Lawmakers

People are geo-matched to their lawmakers then write them a message, call them, or tweet them. Learn more about creating a Contact Your Lawmakers button.
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Contact Your Lawmaker is available in the following countries for these recipients.

Australia

Canada

United Kingdom

United States

New Zealand

  • Federal Senators

  • Federal MPs

  • State MLCs

  • State MPs or Territory MLAs

  • MPs

  • MLAs, MPPs, MNAs, and MHPs

  • MPs

  • Scottish MSPs

  • Welsh MSs

  • Northern Irish MLAs

  • Senators

  • Representatives

  • State Representatives

  • State Senators

  • Governors

  • MPs

NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Text of message sent

  • "Constituent of" relationship established

  • Name

  • Email address

  • Full address


Custom Email Target

With a single action, people can email up to 20 decision-makers whose email addresses you enter when creating the action.

NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Text of email sent

  • Name

  • Email address
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Awareness Actions

Use awareness actions if you want to get people's attention and move them towards greater engagement with your organization. There are four awareness action types: Poll, Sentiment Poll, Dial, and Quiz.

Poll

Ask people to select to complete a multiple choice poll to understand their opinions about an issue.

Shows a poll type action button asking: Which of the following would you do to help a local animal shelter? Answers: Foster, Adopt, Volunteer, Donate.


Sentiment Poll

An enhanced poll allowing the audience to answer along a sliding scale. Use sentiment polls to understand how people feel about a topic.


Dial

Typically used for numerical quizzes, the Dial offers people a range to estimate the answer to a question. This can also be used as a poll if no answer is provided.


Quiz

Ask people to answer a multiple-choice question. Once they make a selection, they'll see the correct answer. Use this action type to educate your audience about a topic.


Community Actions

Use community actions to engage people who are already involved with your organization. There are three community action types: Check Registration (US only), Signup, and Opinion.

Check Your Registration

Easily allow people to see if they are registered to vote. Provide them with a follow-up action based on whether their registration status.

NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Name

  • Email address

  • Full address

  • Date of birth
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Signup

Gather email addresses, names, and mobile phone numbers to invite your audience to sign up to receive communications from your organization.

NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Name

  • Email address

  • Phone number


Opinion

A free-text form that gathers people's thoughts to provide real insight into the varied viewpoints of your audience.
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NationBuilder data integrations

  • Custom tag appended to user's profile

  • Assigned point person

  • Assigned path and step

  • Social capital points awarded

  • Text of opinion message

  • Name

  • Email address

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