Accessing interaction data
To see how people are using your buttons, start from the My Buttons menu.
Here, you can scroll through your buttons in chronological order. From there you can view metrics that can help you understand how your widgets are resonating with your audience and identify areas for improvement:
Widget Views: The number of times a widget has been viewed by a user. This metric is helpful for understanding how many people are seeing your widgets.
Widget Completions: The number of times a widget has been completed by a user. This metric is helpful for understanding how many people are taking action on your widgets.
Widget Conversion Rate: The percentage of people who viewed a widget and then completed it. This metric is helpful for understanding how effective your widgets are at converting users into customers.
Click View Button on any of your buttons to see how people have answered your polls or quizzes, how many dollars have been raised, how many emails have been sent, and much more.
Tracking metrics for direct advocacy actions
For active "Contact Your Lawmaker" or "Custom Email Target" buttons, you’ll find a table displaying detailed metrics. These metrics include:
The specific recipients of your advocacy efforts (e.g., lawmakers or other key decision-makers)
The total number of messages each recipient has received
Their district and state/province, if applicable
These metrics allow you to track your outreach efforts more precisely, helping you adjust your campaigns based on real-time data.
Exporting button and user data
If you are subscribed to a paid plan, you can also download this data from the Account Profile menu option. Once there, click Data to download .CSV files with:
Aggregate Information: Lists all actions created and shared in your ActionButton account, along with top-line action completion and opt-in numbers
Personally Identifiable Information: Lists contact details for anyone who opted-in to share that info with you via a Petition, Opinion or Contact Your Rep action type.
Here are the fields that are included in each .CSV download ...
Aggregate Information
WidgetRequestId: button ID used in share/embed links, e.g. SPK-R0ZDRQ==WidgetName: The title of your buttonActionId: The numeric identifier for the individual action. If your button includes multiple sequenced actions, each step will have it's own row in the export.ActionType: Petition, SentimentPoll, Volunteer, etcCompleted: Total count of people who completed the actionOptedIn: Total count of people who checked the box to share their personal contact info with you. This will be null if the action type doesn't include this option.
Personally Identifiable Information
WidgetRequestIdWidgetNameActionIdActionNameActionTypePrefixFirstNameMiddleNameLastNameFullNameEmailPhoneNumberDateOfBirthCountryStateCountyCityZipCodeStreetStreetNo