Paid plan FAQs

Learn about paid plans, their pricing, and whether one is right for you

Alex Stevens avatar
Written by Alex Stevens
Updated over a week ago

In addition to the forever Free plan, there are three paid plans available to you: Paid, Pro, and Publisher+. To find the monthly cost of each, head to our pricing page. Or, learn more about ActionButton bundled with NationBuilder.

Frequently Asked Questions:

Which plan is right for me?

Choosing a plan comes down to scale and features. As you move up through the available plans, you will unlock more features and customization – and more capacity to create and empower action.

The Free plan will enable you to drive action, gather insights, and impact the conversation on a new site or with a smaller group or project.

If you’re looking to empower your community to email elected officials, sign petitions or drive support with donations, the Paid plan is ideal. With three different tiers, you can dial in the right capacity to make more buttons and engage more people as you grow.

The Pro plan is perfect for established publications or larger communities. You and your team will be able to make as many buttons as you need, all while reaching half a million or more users each month depending on the tier you choose.

What counts as a "viewable impression"?

Viewable impressions are a way to tell if your button has been seen by your audience. We define "viewable" using industry-standard criteria: at least 50% of the button is visible within a viewer’s browser window for at least 1 second, either after you share the button on social media or embed it on your website.

To see your account's current viewable impressions capacity usage, navigate to Account Profile > Billing, and look for Impressions Per Period.

What if I hit my viewable impressions cap?

You will be notified that you need to upgrade your account in order to create new buttons for that month, but your existing buttons will continue to be fully functional and live wherever they are shared or embedded. We will never change your plan without your consent or automatically charge overages for exceeding your viewable impression cap.

Can I change my plan after signing up?

All users start on the Free plan, and there is no credit card required to sign up. You can upgrade to one of our paid plans at any time to access additional features and a higher viewable impression cap. Paid customers may downgrade by contacting support and any changes are reflected on the next billing cycle. Learn more.

Why do I see "NationBuilder" on my bill?

ActionButton is owned by NationBuilder, the world’s only software for leaders. To learn more about NationBuilder software and services, visit

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